Hi! I am Jacob Petel. A webmaster focused on UI/UX design and Webflow development.
The rumours are true. I design and develop accessible and innovative Webflow websites that showcase your brand, wow your ideal clients, and add credibility to your already amazing organization.
Testimonials
My goal isn't only to build you a website, but to build a relationship that allows for scalable growth of your organization - but don't just take my word for it.
"Jacob was fast and reliable. He constantly surpassed our expectations and designed and developed complex websites in what seemed to be a blink of an eye. 10/10 recommend."
Unlock your websites full potential today.
Regardless if it is a new website or a rebuild of an existing website, I will build you a website that works not only for your marketing campaigns - but for your customers.
Webflow certified.
Webflow is a powerful development tool that allows for quick design and development, bringing in SEO - so your website not only looks good, but can also be found by your users.
Take a glimpse into some of my work.
Due to privacy, I am unable to show all of my work. However you can use these works to take a glimpse into what I am currently working on!
MoveBuddy
About MoveBuddy | Your All-in-One Moving Solutions Platform
MoveBuddy is an innovative platform that simplifies the complexities of moving by offering users an easy-to-navigate interface for planning and coordinating their moves. As the Product Owner, I led cross-functional teams in marketing, development, and customer support, ensuring a seamless experience for our users from start to finish.
My role
In development, I directed the creation of a user-friendly, responsive platform that helps users book movers, schedule services, and manage logistics effortlessly. I implemented strategies to make the platform scalable and optimized for performance, ensuring that it could handle a growing user base with ease.
To boost visibility and attract new users, I spearheaded comprehensive marketing campaigns that successfully drove growth and engagement. I worked closely with the marketing team to develop content strategies, digital ad campaigns, and SEO efforts, which resulted in increased traffic and improved conversions.
On the customer support side, I supported the team lead to provide faster, more efficient lead flows - leading to faster response times and higher satisfaction and retention rates. We implemented automation for customer queries, streamlined communication workflows, and ensured a consistent experience across all touchpoints.
By combining effective design, development, marketing, and customer support strategies, MoveBuddy became a trusted and efficient tool for users to navigate their moving experience with ease.
BagSafe
About BagSafe | A Secure Luggage Storage Solution for Travelers
BagSafe is a flexible and secure luggage storage solution for travelers, designed to offer peace of mind while they explore. BagSafe plans on offering accessible, secure locations around digital nomad hotspots offering daily, weekly, and monthly luggage storage.
My role
As part of the project, I led the design and development of the BagSafe website, focusing on creating a clean, intuitive layout that allows users to quickly find storage options and make bookings. This site is still in the early phase of development, and not all copy has been confirmed.
I integrated responsive development practices, ensuring seamless performance across devices, while also implementing an SEO strategy that enhanced the site's visibility in each of their future locations (with the first being in Bali, Indonesia). Additionally, I built automations for booking confirmations, customer communications, and operational workflows, streamlining the service experience.
This project reflects BagSafe’s mission to deliver convenience and security, with the added benefit of optimized digital functionality.
MakeMyOwn Mugs
About MakeMyOwnMugs.com | A Custom Mug Design Platform
MakeMyOwnMugs.com is an innovative online platform that allows users to design and create their own custom mugs with ease. By offering a wide array of design tools and customization options, the platform empowers customers to bring their creative ideas to life on a high-quality product.
My role
I led the development of MakeMyOwnMugs.com, crafting a user-friendly interface that makes custom mug creation both fun and accessible. The development was centered around simplicity and creativity, providing users with an intuitive layout and seamless navigation to enhance the overall experience. I implemented responsive design principles to ensure the platform performs flawlessly across all devices. The site was built with scalability in mind, allowing it to handle increasing traffic and user engagement without compromising speed or reliability. The online store can now scale to as many products as they see fit.
To drive organic growth, I executed a targeted SEO strategy that optimized the site’s content for relevant keywords - using each product to grow faster - and structured the site for search engine success. These efforts led to improved rankings and an increase in qualified traffic.
Additionally, I developed automations that streamlined the business’s operations. From automated order processing to real-time inventory management, these systems helped MakeMyOwnMugs.com run efficiently while delivering a seamless customer experience. I also integrated marketing automation, such as email campaigns triggered by user actions, to keep customers engaged and coming back for more.
Fractional Creative
About Fractional Creative | An On-Demand Design & Development Solution
Fractional Creative is a flexible, subscription-based service that provides businesses with designers and developers at a fraction of the cost of traditional agencies or freelancers. With no overhead or onboarding, clients of Fractional can tap into world-class creative talent on a monthly basis, ensuring their design and development needs are consistently met. There are no contracts included, following the subscription method clients can pause or cancel their plan at any time.
My role
As part of Fractional Creative, I led the complete design and development process, focusing on delivering a high-performance website that integrates both aesthetics and functionality. The design was built with user experience in mind, incorporating a modern, intuitive layout that enhances brand presence and ease of navigation. The original brand name was 'NOKTEM', and has had a brand change to be 'Fractional Creative' - with this brand update the website will be getting a new aesthetic to match.
On the development front, I utilized responsive frameworks (Webflow) to ensure optimal performance across all devices, while implementing efficient coding where needed that prioritize scalability and speed. This made the website not only visually appealing but also reliable and easy to manage long-term.
To boost organic traffic, I crafted a comprehensive SEO strategy that optimized the site’s content structure, keyword targeting, and metadata, leading to improved search engine rankings and a steady increase in site traffic. The re-brand will allow for a higher level of SEO development, targeting key words and phrases.
Additionally, I developed custom automations to streamline operations, including an integration with a personalized application, email marketing workflows, and more. These automations enabled seamless user interactions and experience - creating an efficient system that supports both marketing and operational goals.
Living nomadically with Webflow. Learn more about Jacob Petel.
I am Webflow architect, designer, developer and more with a high entrepreneurial spirit. I love roaming the world while trying to soak in as much as possible, experiencing different cultures and walks of life. I love music, reading, everything digital, golf, and snowboarding.
Currently residing in British Columbia, Canada
